SaveYour.Town/Webinar: Rural Action Cohort
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Webinar: Rural Action Cohort

Announcing our upcoming Rural Action Cohort to bring together entrepreneurial ideas with community projects to learn from each other. Find out how you can host one in your rural community.

Recording available now

Bringing entrepreneurship and community projects together, for the Rural Action Cohort.

What are you doing for the people in your town who have a good business idea—but don’t know how to get started? And what about the people who care deeply about your community and want to make it better?

We built a cohort that brings both of those groups together.

This is a different approach. 

Entrepreneurs and community builders learning side by side.

Entrepreneurs start thinking more about how they fit into the community. Community leaders start thinking more about sustainability and real-world business models. Both groups get stronger—and honestly, they need each other more than we usually admit.

This cohort is designed for rural communities that want to build resilience and self-sufficiency. Stronger businesses and stronger local initiatives create momentum. That’s what moves a town forward.

Meet Andrew, Becky and Deb

Andrew Button leans against a chalkboard, smiling and holding a coffee cup

Andrew Button

Andrew is the founder of Mashup Lab in Nova Scotia, focused on unleashing the entrepreneurial potential in rural places. Since 2015, he and his team have worked with more than 3000 aspiring rural entrepreneurs throughout Canada and the US.

Andrew is also co-founder of Awesome South Shore, a community-backed micro-fund that has given away nearly $90,000 in no-strings-attached cash to people that want to do something awesome in their community.

Headshot of Becky McCray, a light ruddy-skinned woman with dark brown hair

Becky McCray

Becky McCray is a co-founder of SaveYour.Town and uniquely positioned to bring together projects from entrepreneurs and the community.

A lifelong entrepreneur, she started her first business in junior high school. With over 3 decades as a cattle rancher and 13 years as a retail store owner, she deeply understands local businesses.

She's served on local, state and national boards, volunteered in her community and worked for nonprofits.

Headshot of Deb Brown, a light skinned woman wearing clear-framed glasses with short white hair wearing a colorful top.

Deb Brown

Deb Brown is a co-founder of SaveYour.Town. She has spent her entire varied career helping communities and organizations be more successful. A wealth of experience includes chamber of commerce management, retail management, hospitality, insurance underwriting, and more.

She volunteers with the Handsboro/Mississippi City Civic Organization, Mississippi Arts Council, and Legacy Learning Boone River Valley.

She is the author of the book From Possibilities to Reality: Save Your Small Town with these Uniquely Do-able Ideas, Projects, and Success Stories.

Want more details first?

This is a new direction. Entrepreneurs and Community Builders working and learning together. Entrepreneurs will learn to think more about community. Community leaders learn to think more about sustainable models. Both become stronger. These two groups need each other, yet they are so often addressed separately.

This rural cohort initiative is designed with resilience and self-sufficiency in mind. Creating stronger communities by creating stronger businesses and community initiatives is a powerful catalyst – the force that makes us stronger, better, and growing.

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Webinar: Rural Action Cohort

Announcing the Rural Action Cohort May 28 2026, 9am Central time Andrew Button, Becky McCray and Deb Brown The Rural Action Cohort will bring together people with small business ideas and community project ideas for learning together.