Restarting Local Shopping

Video: Restarting Local Shopping

For individual businesses, groups and organizations

How do we restart local shopping?

Coronavirus / COVID-19 brought local economies and indie businesses to a standstill.
Whether your community has completely reopened local stores, is dealing with new restrictions or just has a lot of uncertainty, you can take action now to restart or boost local shopping.

How do we get people to come back into local stores?

Customers feel reluctant to shop in person again
Customers who are hurting financially don't want to hear your "shop local" message
Customer have become reliant on Amazon during quarantine

How can we help our local businesses survive the reopening process, when we aren’t even sure what it will look like locally?

How can we rally the community when our normal "shop local" messages feel out of touch?

How can we nudge customers to cut back on online purchases?

Get answers to these new challenges

Deb Brown and Becky McCray apply the Idea Friendly Method to make sense of today's turmoil. They put their best advice into a 25 minute video that will help you to:

Overcome customer reluctance to shop in person again
Promote shopping respectfully when many people are hurting financially or financially uncertain
Overcome customer reliance on online shopping that built up during quarantine
Tap customer desire to support your community through disaster

We’ll help you refine your messages to overcome the unique customer mindset challenges during and throughout the shutdown and slow re-openings.

You'll learn:

what individual businesses can do
what organizations like Chambers or Main Streets can do

You'll get a 25 minute video you can watch on your own or share with others in your community.

Not just another webinar:

Short, idea-packed 25 minutes
Watch on your schedule: anytime, on demand
Recorded so you can pause, stop, rewind or watch again immediately

Bonus: You're going to learn the secret to using Alexa to recapture some of those Amazon shoppers.

"Very down to earth advice"

"This was great! Wonderful ideas and very down to earth advice. Thank you both!"
Casey Burrus

"I’ve found your video so useful. I work in marketing for a borough council in Surrey in the UK - a long way from Iowa and Oklahoma but the issues are the same. I’m looking for ways to help the towns in our borough recover from COVID and the ideas in your video are going to help hugely. I’ve found your information invaluable."
Rebecca Harris

How do you compete with Amazon?

How can you sell when people are hurting financially?

How can chambers help businesses get online quickly?

What are your videos like? Will there be slides?

You get a video you can watch anytime on demand. You see our faces, and we connect with you personally. There are no boring slides, and we focus on real-world examples, not statistics. Plus you can ask your questions and get a personal answer from us via email.

Will it be recorded so I can watch later?

Yes, the video is recorded. You are welcome to watch the video more than once, start and stop, or go back and watch again. You're not limited to watching from a single computer or with just one group.

Will the video play on my computer? Or on my phone?

If you can watch a YouTube video, you can view this video. That means you can use any device, any screen that can load a web page for you to login. Any PC, Mac, iPad, iPhone, Android phone or tablet, smart TV or TV with a streaming box or stick should work.

How long is the video?

The video runs around 25 minutes. For a virtual watch party, schedule 40-50 minutes. You'll want that extra time to discuss what you watched and to network and talk with each other.

Can I share the video with other people?

Yes! Once you’re registered, you can schedule more than one viewing so you reach as many people as possible. We encourage you to watch on your own or set up a virtual watch party.

Who should I invite?

Your friends who love to do things with you
Visionaries like yourself
Positive thinkers and doers
Leaders and officials
Downtown associations, Main Streets, chambers
Economic development folks
Elected officials from your local municipalities, counties, or tribes
People who care about your town

Restarting Local Shopping

25 minute video for businesses, groups and organizations

Buy for US$20