For individual businesses, groups and organizations
How do we restart local shopping?
Coronavirus / COVID-19 brought local economies and indie businesses to a standstill.
Every community will have to reopen shopping at some point, maybe multiple times. While some places are starting to ease restrictions, none of us know whether or when we might be back under lockdown later. Now is the time to prepare to restart local shopping.
How do we get people to come back into local stores?
Every community will have to reopen shopping at some point, maybe multiple times. While some places are starting to ease restrictions, none of us know whether or when we might be back under lockdown later. Now is the time to prepare to restart local shopping.
How do we get people to come back into local stores?
- Customers feel reluctant to shop in person again
- Customers who are hurting financially don't want to hear your "shop local" message
- Customer have become reliant on Amazon during quarantine
How can we help our local businesses survive the reopening process, when we aren’t even sure what it will look like locally?
How can we rally the community when our normal "shop local" messages feel out of touch?
How can we nudge customers to cut back on online purchases?
How can we rally the community when our normal "shop local" messages feel out of touch?
How can we nudge customers to cut back on online purchases?
Get answers to these new challenges
Deb Brown and Becky McCray apply the Idea Friendly Method to make sense of today's turmoil. They put their best advice into a 25 minute video that will help you to:
- Overcome customer reluctance to shop in person again
- Promote shopping respectfully when many people are hurting financially or financially uncertain
- Overcome customer reliance on online shopping that built up during quarantine
- Tap customer desire to support your community through disaster
We’ll help you refine your messages to overcome the unique customer mindset challenges during and throughout the shutdown and slow re-openings.
You'll learn:
- what individual businesses can do
- what organizations like Chambers or Main Streets can do
You'll get a 25 minute video you can watch on your own or share with others in your community.
Not just another webinar:
- Short, idea-packed 25 minutes
- Watch on your schedule: anytime, on demand for the next 30 days
- Recorded so you can pause, stop, rewind or watch again immediately
Bonus: You're going to learn the secret to using Alexa to recapture some of those Amazon shoppers.
"Very down to earth advice"
"This was great! Wonderful ideas and very down to earth advice. Thank you both!"
Casey Burrus
"I’ve found your video so useful. I work in marketing for a borough council in Surrey in the UK - a long way from Iowa and Oklahoma but the issues are the same. I’m looking for ways to help the towns in our borough recover from COVID and the ideas in your video are going to help hugely. I’ve found your information invaluable."
Rebecca Harris
Casey Burrus
"I’ve found your video so useful. I work in marketing for a borough council in Surrey in the UK - a long way from Iowa and Oklahoma but the issues are the same. I’m looking for ways to help the towns in our borough recover from COVID and the ideas in your video are going to help hugely. I’ve found your information invaluable."
Rebecca Harris
How do you compete with Amazon?
How can you sell when people are hurting financially?
How can chambers help businesses get online quickly?
Get the 3 Video Bundle
- Restarting Local Shopping
- Grow Your Own Entrepreneurs
- Shop Local is Worn Out
Your next steps can be to start rebuilding your retail base so people have more places to shop, with our Grow Your Own Entrepreneurs video.
If you want to better understand the mindset challenges and the Fogg Behavior Model, you’ll want to watch our other shop local video called Shop Local Is Worn Out.
If you'd like to watch these 2 additional SaveYour.Town videos as well, you can get all 3 as a special bundle. You get both extra videos for just $5 more than this one video alone.
US$25 / month - BEST VALUE
- Only $5 more for all 3 videos
- 30 days to watch as many times as you like, start and stop, no limit
- Includes your first month of Megaphone Membership, access to all videos
- Includes subscriptions to our email newsletters
Flexible monthly membership, easily cancel at any time
What are your videos like? Will there be slides?
You get a video you can watch anytime on demand through the end of the month. You see our faces, and we connect with you personally. There are no boring slides, and we focus on real-world examples, not statistics. Plus you can ask your questions and get a personal answer from us via email.
Will it be recorded so I can watch later?
Yes, the video is recorded. You are welcome to watch the video more than once, start and stop, or go back and watch again. You're not limited to watching from a single computer or with just one group.
You get until the end of the month to watch. After that, the recording goes away, so be sure to schedule a specific time to watch!
Members always have access to this recording and all SaveYour.Town videos anytime on demand as long as they remain members.
You get until the end of the month to watch. After that, the recording goes away, so be sure to schedule a specific time to watch!
Members always have access to this recording and all SaveYour.Town videos anytime on demand as long as they remain members.
Will the video play on my computer? Or on my phone?
If you can watch a YouTube video, you can view this video. That means you can use any device, any screen that can load a web page for you to login. Any PC, Mac, iPad, iPhone, Android phone or tablet, smart TV or TV with a streaming box or stick should work.
How long is the video?
The video runs around 25 minutes. For a virtual watch party, schedule 40-50 minutes. You'll want that extra time to discuss what you watched and to network and talk with each other.
Can I share the video with other people?
Yes! Once you’re registered, you can schedule more than one viewing so you reach as many people as possible. We encourage you to watch on your own or set up a virtual watch party.
Who should I invite?
- Your friends who love to do things with you
- Visionaries like yourself
- Positive thinkers and doers
- Leaders and officials
- Downtown associations, Main Streets, chambers
- Economic development folks
- Elected officials from your local municipalities, counties, or tribes
- People who care about your town
What people say about SaveYour.Town videos
This video stimulated lots of note-taking and conversation between the business owners gathered at my house. Deb and Becky gave us some new ideas and several excellent examples of known models. I think some of us are thinking of pivoting our summer’s plans after participating in Wednesday’s event. Thanks for a well-thought out presentation!
Jonya Pacey, Minnesota
What a TERRIFIC marketing Video. I had 20 businesses show up to watch and they all left with new ideas and an excitement to get back and start implementing! I’ve already had 5 businesses reach out in less than 2 hours after it ended, that are already putting your ideas into action.
Mandy Walsh, City of Lampasas, Texas
There are always great take-aways from the videos that can be put into place immediately. One of my favorites is changing your store's evening vibe (different music, lighting, etc.) because evening shoppers are not the same as day time shoppers.
Diane Moore, Wheaton, Illinois