What is it?
It’s a festival of local businesses, artists, direct marketers, home-based businesses and others who have neat stuff to sell, creating pop-up temporary businesses right on your downtown sidewalks, just for one day!
Why call it a pop up?
Pop ups are kind of a new and popular idea, but really, we’re talking about a pretty familiar idea. You’ve seen a county fair with business booths, or people setting up business sales tables at local events. This is a fresh take on that old idea. More than just plain old display tables, businesses will create temporary stores–pop-ups–that generate more excitement.
Does this work in really small towns, under 1,000 people?
Yes, because you’ll focus on the smartest ways to build some excitement with the fewest resources. We’ll coach you with ideas. Even if you can’t figure out how to start this as a big event, DO IT ANYWAY. You need a place to start, and next time it will be bigger. When the snowball starts down the hill, it’s very small. But you have to push it over the edge first!
Does this work in larger towns, with 10,000 or more people?
Yes, because you’ll get to pick the best section of town to work with, and you’ll have more potential pop-ups to draw on. We’ll coach you with ideas tailored to your resources.