About SaveYour.Town co-founders Becky McCray & Deb Brown

Why are we called Save Your Town? Because that is what you are going to do, save your town. No one is coming to do it for you.

You can trust SaveYour.Town to share practical advice for rural communities.

We are part of our communities, just like you are.

We’ve both served on community boards and committees.

From local groups to state and national boards and organizations, we’ve met and planned and worked and volunteered. We’ve been part of arts and history groups, educational and workforce advisory boards, entrepreneur events, professional associations, local and rural initiatives.

Our work helped us find ways to work inside and outside of formal groups. 

We understand traditional economic, workforce and organization development.

Deb holds an Institute for Organizational Management certification, graduated from Leadership Iowa and the Ag-Urban Institute in Iowa.

Becky completed the Governing Officials Institute in Oklahoma. She earned her BS in Business and certificates in Facilitating for Results and Quality Leadership.

Sometimes you have to understand the system in order to find a better way. 

We joined forces in May 2015 to help small towns and rural communities thrive.

We’ve listened to over 1700 rural people in our Survey of Rural Challenges. We understand small town realities.

Our own personal experiences working in business, agriculture, services, media, nonprofits and associations drive us to keep things simple and practical.

We’re not biased toward any specific program or solution. We give honest advice.

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Where we met

We met online, of course, through blog comments and Twitter conversations. In 2009, Becky invited Deb to join a bloggers tour of Hutchinson, Kansas. Photo by Jeanne Cole

We kept in touch

We saw each other at events and visited each other's homes. 

We started SaveYour.Town in 2015

Deb was the director of the Chamber of Commerce in Webster City, Iowa, and Becky was running a retail store in Alva, Oklahoma. 
"We should do something together to serve small town people," Becky said. 
"I don't want to wait," Deb said. 
So we started that week. 

We do our best thinking when we get together

In 2016, we hammered out the basics of how to help you apply the Idea Friendly Method in small towns. This was at Galveston, Texas. 

We speak at events and conferences

We keynoted the first RuralX in South Dakota in 2016. Across the US and Canada, we're sharing the positive news about small towns and sharing practical steps you can put into action right away. 

We visit your town

We’ll walk through your downtown, listen to your people and look for specific steps you can take right away. 
We don’t have a pre-written plan or one-size-fits-all advice. 
It’s not about gathering ideas or building consensus. It’s about unleashing people to take action.
2017 Faulkton, South Dakota

We're small town people

We've both been part of family ag businesses, managed retail stores and worked both blue collar and white collar jobs. 

2017, some cornfield somewhere

We're not stuffy "experts"

If we have to be experts, we'd rather be experts FOR small towns, not experts ON small towns. 
2019, RuralX 

We're here for you

Deb lives in Mississippi, and Becky lives in Oklahoma in a house her grandparents built. 

This pic was in Emporia, Kansas, in 2021. 

Helping you along the way

Building Community and saving your town can be overwhelming when you try to do it all alone. This year our focus is helping you along the way. 

Photo from Dallas, 2023